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Freebie Friday – The Advertising Concept Book: Think Now, Design Later

Finally we give away a new must-own title for every creative mind. Our friends from Thames & Hudson are kind enough to offer you a copy of The Advertising Concept Book, hands down the best advertising & inspiration book I have ever read! Read on and enter the giveaway.

The Author – Pete Barry

pete

Pete Barry is a prolific author, art director and teacher (that’s why the book is a complete advertising guide, not a coffee table book). He began his advertising career as an art director at Ogilvy, London, works as a copywriter in New York since 2000 and teaches Advertising Design at Syracuse University (you lucky students!)

The Publisher – Thames & Hudson

thames

Thames & Hudson is one of the world’s leading publishers of illustrated books on art, architecture, design and visual culture. So this is one of our favorite publishers ever, with tons of books published over the last 60 years on our ‘must read’ list. Every designer should own at least a few titles from Thames & Hudson, not to impress his friends with some coffee table books, but to get inspired and learn new techniques from the most creative minds in the world.

The Advertising Concept Book: Think Now, Design Later

presenting

Long story short, The Advertising Concept Book is an invaluable resource for students, teachers and creative professionals in design, illustration, copywriting and advertising. As I said earlier, it’s not the average inspiration book, with lovely graphics and some caption text. Au contraire! It’s a must read theory book, an Advertising Bible, a manual for creative souls, filled with tons of insights, enlightening explanations and nearly 400 award winning visuals reduced to their essence – concept drawings made by Barry himself. I guarantee you’ll love this book and read it from cover to cover with maximum interest. This is also the perfect gift idea for any design enthusiast and at just $19.99 on Amazon is a steal!

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The Giveaway

Enter to win the The Advertising Concept Book:

  • tell us in the comments why do you deserve the most comprehensive and stylish book about design and advertising
  • tweet this message: Win The Advertising Concept Book from Thames & Hudson and @InspiredMag http://su.pr/63yzXt RT to enter the giveaway!

The Winner

Congratulations to all our participants, thank you all for answering and stay tuned for more guys!

Today’s winner is picked by Mr. Pete Barry himself and his name is… Peter VI really wanted to have this book but when i went to the shop to buy it someone took the last one just before me and now i have to wait two months before they get new ones. I had a look at the most of the books about graphic design and “the Advertising Concept Book” really was the best one. Thanks!


    Catalin Zorzini

    Catalin is a social media racounteur at Mostash - a small social media studio - and he's always happy to share his passion for graphic design. Catalin Zorzini has 182 posts at Inspired Mag & counting!

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    Tagged as , + Categorized as Articles, Freebies
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    Comments

    1. Maarja Jullinen November 27th

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      Sounds fascinating, count me in.


    2. Francis Thibault November 27th

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      I deserve it because I am the first to comment! And I am a graphic designer.


    3. Nikunj Tamboli November 27th

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      I want to learn more about designing and will implement the concept in the book to make my website better


    4. Silvio Bompan November 27th

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      I want to be inspired!


    5. Virginia Moura November 27th

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      I am a very curious person and I’d love to improve myself professionally with this book. Each book has an immeasurable value and this will certainly be a great gift for me! I wish good luck to all!!!


    6. Kyle Gallant November 27th

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      This book would be a great inspiration, it would build my conceptual skills, and more importantly help me think like an advertiser with most of my projects – more importantly it will most likely help me sell my own services.


    7. Fraidy levilev November 27th

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      I am a recent design graduate with no job and no money. So I spend my time reading books and building my skills. Each book has immense value and I think this book would be a great tool for me.


    8. Stephanie November 27th

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      Design is intelligence made visual. Whoever wins the book will surely get ahead with their newfound knowledge in design & marketing.


    9. David November 27th

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      I want to sell it so I can buy more crystal meth


    10. Charis November 27th

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      I may not deserve it, but my creative sould certainly does…


    11. Charis November 27th

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      I meant soul…hurt from the typing bug!


    12. @gariphic November 27th

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      Want + Need. I’m a solo designer, this book would be an invaluable resource. Great idea for a book.


    13. Waheed Akhtar November 27th

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      I am web designer and have been struggling to become a good graphic designer as well. This book would definitely help me.

      Here is my tweet
      http://twitter.com/smashingshare/status/6113858482


    14. Richard November 27th

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      I need to put some spunk into my work and with Christmas coming up, now would be a good time to soak up it’s loveliness.

      Tweet: http://twitter.com/twistsystems/statuses/6114346959


    15. cassidy November 27th

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      cause i want it, all these people that need it can go buy it.


    16. Chuck Armstrong November 27th

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      I teach graphic design and would be able to share Barry’s wisdom with my students thus elevating not only my creativity but theirs as well.


    17. Janne November 27th

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      I have too much design going on now, only giving me room to think later.
      I’d really wish to switch these around.

      Not a bad afterthought, but good concept thinking ahead! :)


    18. Jonny Wood November 27th

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      One book that gets down to the nitty-gritty, miss out on this and you would feel shitty.

      http://twitter.com/jwoodcreative/status/6114962745


    19. Claudiu Ioan November 27th

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      Oh man, such a great book. I really wish i could get my hands on it, i’ve been building a collection of design books and this would be just great.

      I have also re-tweeted the post on my twitter profile.

      Fingers crossed!


    20. Matei Tudor November 27th

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      Everybody deserves it.


    21. Darius November 27th

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      It’s never to late to learn, but the only thing I’m missing at the moment is a good source of inspiration. And I like this book already by its cover.


    22. Scarlett November 27th

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      I am a final year design student and would always appreciate good books such as this to improve my skills and gain inspiration further before going into industry!


    23. damon November 27th

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      I just spent my lat $20 on gas for a client meeting.
      Help


    24. Quentin November 27th

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      This looks great. Count me in.


    25. Francois November 27th

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      Because my bookcase feels empty without it :(

      Tweeted : http://twitter.com/mesopinions/status/6118825887


    26. Jeremiah November 27th

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      I have hit the Mother of all Creative Blocks and I will try anything at this point. I could use a little help.


    27. CF November 27th

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      I deserve the most comprehensive and stylish book about design and advertising because I suck at design and its execution on advertising and I need all the help in the world (oh, scratch that… I need a miracle) to produce a decent output that would make my ancestors mildly proud of the little bastard they produced. Bow.


    28. Juan Ascanio November 27th

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      I’ve read many stylish books about design and advertising, but now I need to read the THE MOST comprehensive and stylish book about design and advertising. And I feel lucky today!


    29. Leon Grant Bussinger November 27th

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      I think it’d be an awesome resource to keep fresh, change things up a little bit, and impress clients as a coffee table book!

      -gRANT


    30. yana tzanov November 27th

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      I deserve this book because I need to try and break every rule that it lists. Starting with design first , think after.


    31. Vasileios Manthopoulos November 27th

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      i know i need this book.
      many questions to be solved
      many right options to be taken
      in the future.


    32. ralf schuetz November 27th

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      wearing sooo many hats as a graphic designer/illustrator. keeping up with trends and knowledge is a full time job. a clever compilation like this book would come in really handy. need some luv…


    33. Eli Penner November 27th

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      It’s a good book. I have it and I recommend it to others. It’s a nice high-level look at design/advertising.

      (This is not a contest entry)


    34. Eva November 27th

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      It was a dark and stormy night. I hovered over my computer, frantically googling a book i knew about only by the following description from my instructor: “a great book, with all the famous ads drawn in sharpie.” surprisingly, such clever search terms as “ads in sharpie” and “famous ads sketched,” led me to this book. OH HOW I WANTED IT! $20 is too rich for my aspiring-copywriter blood, though; my sharpie budget is strained on a good day (i steal my paper from work. shhh). it’s been languishing on my amazon wishlist for weeks now. i visit it every so often, but the list is always just for wishing. and the customer images just don’t inspire like they should. it’d make all of my fridays feel like freebie fridays if this freebie were to become mine. thank you.


    35. rich November 27th

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      Looks like a great inspirational / informational resource; I’d love a copy.


    36. David November 28th

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      it would help me with my reading and comprehension skills


    37. Nic November 28th

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      Oh P l e a s e let it be me, I soooo need some inspiration right now !


    38. Miguel Andrade November 28th

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      I deserve because I just open my agency… and for a good star nothing more them the best references!!!!


    39. Julie Parker-Garza November 29th

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      After 10 years of doubting my creative capabilities I finally decided to go to school to pursue a dream I had of becoming a graphic designer. I have only 2 weeks left of design school to acquire my graphic design certificate, and have maintained a 4.0 GPA, even though I have only really used a computer for 3 years. The Advertising Concept Book would be a super valuable asset to have. I would love to own it. ^_^


    40. Marque kabbaz November 29th

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      I want to be the best communicator I can be. I want to bring great ideas to life and share them with the world.
      I would love to own this great book.


    41. Steven Williams November 29th

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      I’m a poor (no money) graphic design student who really wants this book for Christmas.


    42. Alex Vissaridis November 29th

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      I deserve it because i’m a second year design student and I am trying to get my name out… does that even count as a reason? I hope it does…


    43. Jake Hayes November 29th

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      oh man i would love this book. Im currently a freshman at Virginia Commonwealth University studying creative advertising. Being a student I do not have very much money. The money I do get it going towards Grad school. This book would help me with furthering my education. I believe this book would really tap into my learning and release my creative flow. Its up to you guys to decide if I deserve this book. It would be much appreciated.


    44. Jasmine November 29th

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      I’m just an undergrad at UCSD studying to go into the advertising industry in the future. I’ve had a lot of things kept from me – the most significant I think would be the freedom to learn what I want and go where I want to go. I’m stuck at home where there is not so much going on in the art scene that I can embrace – but I’m throwing myself out there and getting super involved anyways, trying to do my best to make the best of things. All things said, it would be wonderful to receive a book like this.


    45. john November 29th

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      I need this to help my new business!


    46. shy November 29th

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      wanna learn from the world,do best in china.


    47. Fred November 30th

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      I’m totally out of ideas and this looks as good a place as any to steal some new ones!


    48. Lorenzo November 30th

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      I need this book because I just get 2 world-class clients and have to study a lot for their campains!


    49. Kelly November 30th

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      I want to be challenged. To use this book to provoke new ideas and encourage me to think outside the box!


    50. Mhaddy November 30th

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      Always looking for inspiration and I cannot think of a better place to look. @mhaddy


    51. Silver Sova November 30th

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      After reading all these comments by students around the world, saying how they could benefit from the book in question for their studies, after reading about Jasmine, an ad student in UCSD, who needs it to push forward, or learning that Chuck, a teacher, would love to use it in his classes, after giggling over the statement from Yana, that she is determined to brake every rule the book lists, I see that I probably don’t need it as much as them. I would set in on the shelf, be happy there’s a book looking oh-so-great in my room and occasionally using it to boost my inspiration. And that’s it. So I’m not going to buy it. I’m not going to spend 20$ on that. It’s just not THAT important. But if there’s someone who really needs it to keep on studying or teaching, then, if you ask me, 20$ isn’t such a huge bump to overcome.


    52. wedgie November 30th

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      ‘cos i’m british, living here trying to work out how the bloody hell you guys think!

      oh yeah, and i’m skint!


    53. Ben November 30th

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      Like nuclear power, reality TV and razors, advertising is only evil in the wrong hands. I need to read this book before I do something foolish with my mind.


    54. Taylor November 30th

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      I often get bogged down in design too early. Need to break the mold with some creative thinking techniques early – hopefully inspired by this book!


    55. Nika December 1st

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      Wow, I definitely must put that one my Amazon wishlist!


    56. Tomislav December 1st

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      I deserve it because I want to learn about advertising and because it is my passion, and my college courses have nothing to do with it!


    57. Tara O'Connell December 1st

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      Been in a fast food design agency for too long and fear burnout – I need this book to reinvigorate my career cos I can’t do anythng else!


    58. Andrea December 1st

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      Design & Advertise…An explosive mix ! I need it.


    59. waqas December 1st

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      I think this book will enhance my advertising concepts and I will be able to master myself in the field of advertising.


    60. Elizabeth December 1st

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      I have this book myself, so don’t put me in the running! I just wanted to say that I adore it, so whoever wins a copy is in for a great treat.


    61. Peter V December 2nd

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      I really wanted to have this book but when i went to the shop to buy it someone took the last one just before me and now i have to wait two months before they get new ones.
      I had a look at the most of the books about graphic design and “the Advertising Concept Book” really was the best one.

      Thanks


    62. jason December 2nd

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      I’ll read it front to back everyday


    63. BasicShift December 3rd

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      As a marketing director looking to do the right thing for customers and designers alike, I think this book could change my understanding of the design process and better my team.


    64. Rich Hemsley December 3rd

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      I need this book because I’m a design student trying to build my advertising skill set.


    65. Dnyanesh Mankar December 3rd

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      I am greedy. That’s it!


    66. The Hungry Mouse December 3rd

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      For inspiration, of course! :D


    67. lau_anca December 3rd

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      I think I deserve the book because November 27th is my birthday :P And this was on my wish list. Besides that, one of my biggest questions to date is the gap between advertising and design. School didn’t help much and I think that reading this book will enable me to infuse a deeper meaning into the images and the designs I create.

      Thank you


    68. lau_anca December 3rd

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      here’s the link to the tweet : http://twitter.com/lau_anca


    69. Jody Gumbs December 4th

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      I am a Design student and would consider this book a great asset to my learning.


    70. Zillah Bugeja December 14th

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      I love learning, it’s a thrill, a passion. I love to be inspired and come up with new ahas. Playing with words and images and seeing how many layers and new ideas I can come up with is so exciting. Connections and creations are what I am about. Thanks for helping me to do it better.


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